01. Discovery Page — Multi-Category Assets
02. Detail Asset — Technical Specs & Preview
03. Automated License Verification
Thesis Project 2025
UI/UX Marketplace
Pasar3D: Automating 3D Asset Commerce for Devata Studio.
Building a scalable 3D asset marketplace by transforming fragmented manual workflows into an automated digital ecosystem.
Role
Lead UI/UX Designer
Client
PT Devata Studio
Timeline
6 Months (Design Thinking)
Methods
Atomic Design & Testing
Manual processes via WhatsApp & Google Drive hinder business scalability.
Through my thesis research at PT Devata Studio Kreatif, I identified a fragmented workflow where 3D asset transactions relied heavily on manual processes via WhatsApp and Google Drive.
This resulted in inefficiencies, lack of scalability, and high operational dependency on admin intervention. Additionally, users were unable to preview assets in real-time, increasing uncertainty and risk in purchase decisions.
Core Challenges
- No automated license verification system.
- Transactions heavily dependent on manual admin verification (High Op-Ex).
- Lack of a centralized system for asset management and tracking.
The research revealed that trust and transparency are the key drivers in digital asset transactions. Users need clear visibility of asset quality, including technical specifications such as polycount, file format, and structure before making a purchase decision.
User Persona
“I need to see the mesh structure of 3D assets before committing to a purchase.”
Business Needs
“Automated royalty systems for external creators to foster a sustainable ecosystem.”
The Atomic Design System.
To ensure scalability and long-term product growth, I developed a structured design system using Atomic Design principles. This approach allowed faster iteration, consistent UI patterns, and smoother collaboration between design and development.
04. Execution
Simplifying the Complexity.
I translated business requirements into user-centered interfaces, focusing on simplifying complex technical information into intuitive and accessible user flows.
My Role
End-to-End Product Ownership
I led the product from initial ideation to MVP launch, defining the product roadmap, designing the user experience, and aligning business goals with user needs.
- Defined MVP scope and product roadmap.
- Designed 30+ high-fidelity screens.
- Built a scalable design system (Atomic Design).
- Collaborated with cross-functional team (5 members).
- Improved design-to-development handoff efficiency by 40%.
05. Impact
Validated by Data.
85%
Usability Score
Achieved a high usability score through System Usability Scale (SUS) testing, indicating strong user satisfaction and interface clarity.
-75%
Admin Workload
Reduced operational dependency by automating asset delivery and transaction processes, significantly improving efficiency.
0%
Missed Leads
Centralized system ensured all transactions and user activities were properly tracked without data loss.
“Designing a system is about managing growth, not just pixels.”
This project taught me that designing a product is not only about creating interfaces, but about building systems that can scale with business growth.
The main challenge was translating complex technical information into a simple and intuitive experience without losing its depth and accuracy.
Continue Exploring
View Archive
Other Logic & Strategy.
FitAcademy — Learning Platform
Boosting learning retention through intuitive gamification strategies.
Looking for more?
Browse through my complete collection of product designs and visual experiments in the archive.
Go to Archive